Top SEO Tips to Get Noticed by the Search Engines

Simple tips to get noticed by the search engines:

• Comprehensive, tailored SEO strategy. Begin with an in-depth analysis of your business and its goals, competitors and customers to ensure they have a great understanding of how they can best help you climb the rankings.

• Use unique content. Always use high quality and unique content. Ideally, the text contains keywords that highlight the overall theme of the post.  The content should be readable and meaningful. Use your keywords wisely. Text should be written primarily for visitors, not for search engines.

• Think of a relevant name for your image files. Google also consider images in the calculation of the ranking. Google displays both text and images on it’s search results page, drawing on relevant images contained in the post itself, which are linked to the corresponding page. Implement keywords of a specific subject in your file name, instead of XYZ94688.jpg use Best College in Canada.jpg. Don’t forget to use the alt tag and title tag for your images, which also provide better usability and optimization for your search ranking.

• Use short permalinks, including keywords. Use an understandable permalink.  Instead of http://xyz.com/page-id?394/ use http://xyz.com/best-management-college-canada/. Please note that only the first four words in a permalink are relevant.  Google doesn’t care about any succeeding words in your permalinks.

• Use search engine optimized themes. Some themes use a lot code to create the layout and design. Google will wade through the source code to find the relevant content. The more code you have, the less content and keyword density. Performance of a website is one of important criteria that determine your ranking.

• Create a sitemap in XML format. With WordPress and plugins like Google XML Sitemaps it is a very easy task.  Google has a variety of other useful tools, too, such as Website Optimizer and Webmaster Central.

• Highlight keywords on your website. Use h1-h6 to highlight headings or subtitles of an article or important sentences. Use the strong tag, too. But don’t overdo it!

• Share your posts to social networks. Share your post on social networking sites. But please don’t only promote yourself.  Promote other posts and websites you like.  People will honor your kindness and link back to you.

• Don’t use black hat techniques . If you try to trick Google, they will find out. Recently, some pretty high-profile portfolio sites were punished by Google for such practices.

• Don’t over optimize your site. Use organic and natural optimization techniques. Google may penalize over optimized sites.